This environment tells the story of how the Sakrete and Amerimix brands are more than just bags of concrete!

It’s purpose:

• Revitalize a brand that has been around since 1936, while leveraging name recognition.

• Make a bag of concrete “exciting”; Change the perception so it’s more than just a commodity. It must be a unique and appealing brand. • Facilitate hands-on learning experiences to truly experience the brands/products. • Show the breadth, depth, and innovation of the brands. • Substantially increase market share by changing the perception of the brands.

This unique environment successfully changed the perception of the product in the industry and firmly established the Sakrete and Amerimix brands as the leader in innovation.

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