Late in 2016, Don Keller and Tim Kelley, owners of Blue Sky Exhibits in Marietta, were called upon to develop one of their biggest productions to date: an entire trade show set for Twentieth Century Fox. The staging had to be exciting, eye-catching, and engaging enough to appeal to a very particularly audience, because the project was the fourth installment of a beloved children’s series, Diary of a Wimpy Kid: the Long Haul.
In the recently released film, young Greg Heffley is on a family road trip to his Meemaw’s 90th birthday party, but he would much rather head off-course to “Player Expo,” a video game convention that features an appearance from his favorite internet celebrity. As kid goals go, this one was all about spectacle. Games, panels and life-size characters, not to mention plenty of space for shenanigans. Luckily, Blue Sky Exhibits is no stranger to big undertakings. The results synthesize into an engaging, interactive and unforgettable environment. In the case of the partnership with Wimpy Kid, the company enhanced the energy and kineticism of the film’s climax.
“The film industry has brought a lot of work in a variety of industries to the Atlanta area, and when this opportunity came up, we were excited to be a part of it,” said Blue Sky Exhibits partner Don Keller. “It’s opening up new lines of revenue for existing businesses like ours. We are proud to show what Blue Sky Exhibits can do in a major production.”
Keller and Kelley are also partners at Basecamp ATL, a 70,000+ sq. ft. furnished movie and television production facility in Atlanta, which also participated in the production. Blue Sky Exhibits could not share details of their involvement until after the film’s May release, but they are pleased to be able to reveal their work now, especially on the heels of their latest honor. On June 2, the Cobb Chamber of Commerce awarded them 2017 Small Business of the Year. Find out more at www.blueskyexhibits.com and www.basecampatl.com and check out Diary of a Wimpy Kid: the Long Haul in theatres near you.