How wrapped up are you in creating a trade show where you are handing out flyers, having customers fill out surveys, or otherwise getting that slip of paper with info on it? What if you could develop a paperless trade show? Trade shows are not about how many pieces of paper land in the hands of potential buyers. Rather, it’s about how you provide solutions to those would-be customers.
How Much Do You Invest in Paper?
How much money are you spending on literature for your trade show displays? How many individual pieces of paper are you shoving into the hands of people that walk by? What if there was no paper? Initially, many people think that this cannot possibly be the best way to get people’s attention. How will you get people to buy from you if they don’t take a piece of paper with them? How will you make an impression on them?
It’s time to get back on track. Your trade show exhibit is not about paper. It’s about providing solutions, making impressions and building your brand. The best trade show services help businesses create exhibits that provide a brand experience. If you aren’t on this page, it might be time to make a few changes.
Focus on Digital Services
Millennials are a quickly growing target group of customers. These individuals want online connection points with you, not another flyer. They want to be able to interact with you through social media, websites and blogs. They also interact via Twitter and Instagram. The fact is, a piece of paper isn’t going to cut it. Get them to sign up at your trade show exhibit electronically and put them on your email list instead.
Reduce Your Paper Costs
Spending money on the creation of paper literature is like throwing your money away. Ultimately, your goal should be to reduce costs related to flyers and pamphlets and to focus on streamlined, eco-friendly communications instead. In fact, your customers are more likely to interact with a company that is environmentally friendly, so make sure to tell them you are.
Making Your Brand Stand Out
Interactive marketing is the goal here. Your trade show marketing needs to get people involved so they learn about your brand and remember it later. To do this, you need to get more active in your marketing methods. Handing out flyers isn’t going to work. Rather, present a demonstration, showcase a problem and your solution, or otherwise discuss what you can do for the customer. The goal is to offer a solution. This is what your customers are going to respond to.
Trade show exhibits need to move away from the paper flyer and into digital, interactive marketing methods instead. Up your trade show marketing techniques and you’ll get better attention from prospects, creating a lasting memory, and even help save the environment.