Project Description

Most exhibition environments in the concrete industry are utilitarian, relying primarily on oversized banners, cluttered sacks of material, datasheets and giveaways.

In contrast, the Sakrete / Amerimix environment is like no other! The unique exterior structure is massive, dynamic, brand forward, and creates a sense of intrigue to what lies within the walls.  It also brings the product to life in the setting where it is used daily—an active construction site. Not a dirty disorganized site, but one with a touch of sophistication, that supports a narrative, guiding the user through the Sakrete and Amerimix story and engagement with the product.

The interior of the environment was designed to emulate an active construction site, constructed from materials typically found there, such as unfinished lumber, rebar, metal truss, corrugated metal, metal I-beams, concrete forms, and shipping pallets, most of which are Oldcastle Architectural products, the corporate parent of Sakrete.

Elements such as expansive graphics, specialty lighting, floor inlays, and AV offset these materials, creating balance and a sense of innovation. Powerful Sakrete and Amerimix logos suspended in a monumental metal surround captures the audience’s attention from across the hall. Huge interior graphics tell the story of how these products are optimized on the job site. The demonstration spaces within are bold and dynamic, mirroring the angular shape of the exterior surround. All of these materials and shapes work together to elevate the environmental design and the Sakrete brand.

Most importantly, the environment was designed to give users a hands-on experience using Sakrete and Amerimix products. This was enabled at four engaging workstations, where Sakrete and Amerimix experts demonstrated products and how they work together to provide a comprehensive solution.

I think it goes without saying that I’m phenomenally happy with World of Concrete ’20 and that it was one of the (if not the most) successful shows Oldcastle has ever put on.
I can’t thank you enough for the massive amount of effort the entire Blue Sky team went through to make it happen. Bumps are more than expected, but everything came together and I think it’s safe to say that we’re getting better every year – the hallmark of a good partnership.
Dave Jackson | Brand Manager, Masonry + Dry Mix | Oldcastle APG

This 40×90 enviorment has tremendous brand presence.

  • – Hands-on user experience areas throughout
  • – Demonstration and Ask the Expert areas
  • – Slot Machines designed to drive traffic through the demonstration areas
  • – Impactful 20′ long logos surround the 40×90 space, reaching 20′ tall
  • – 4 live demonstration pods throughout the space supported by graphics and AV.
  • – Product display areas