Project Description


For this rebranding project, animal healthcare leader Merial wanted to build their audience and introduce new products through live demonstrations at each show across a variety of industries. With these goals in mind, Blue Sky Exhibits developed an engaging game show activity that created buzz on the show floor, generating impressive traffic to the exhibit and eventually helping Merial exceed their goal of $1 million in sales. We added monitors that changed their branding to showcase different products, allowing for more opportunities to promote the brand in the existing space. This exhibit was awarded Top 5 Most Memorable Booths!

The Merial Small Animal exhibit is a 30×60 island and includes:

  • Proprietary game show for crowd generation
  • Integrated technology
  • Large curved LED screen
  • Halo lighting
  • Central theater area