Project Description

Fruit of the Loom-2

Fruit of the Loom, a Blue Sky client for over 20 years, wanted to link itself visually to its sister company, Jerzees, and decrease the overall cost of ownership for this exhibit. To do so, Blue Sky Exhibits dramatically decreased the exhibits weight by changing the construction materials from wood to 75% aluminum and fabric, thereby reducing cost of ownership by 18%. This 16-foot high exhibit shares its design and color palette with the Jerzees exhibit but was distinct enough to maintain its own identity and brand. This exhibit resulted in a 15% increase in product sales.

“Reduced costs and higher sales – what more could we ask for? Kudos to each of you for helping us to reach that achievement. Your hard work and dedication to our partnership is truly evident, and I am grateful to work with such an outstanding group of people. Special thanks for each of you for another job well done.”  
Christie Lindsay | Director, Marketing & Advertising Communications | Fruit of the Loom
Fruit of the Loom-3

The Fruit of the Loom exhibit is a 20×30 island and includes:

  • Lightweight fabric and aluminum construction
  • Multiple kiosks and mannequin displays
  • Display screens