Project Description

Boehringer Ingelheim’s recent branding refresh presented Blue Sky Exhibits with a fresh opportunity to create a new experience for established clientele, while also making the space attractive enough to continue growing BI’s leadership in the veterinarian care.

We accomplished this by curating a 20×40 island exhibit with an additional 30×30 space used as a VIP lounge. The 20×40 exhibit space included multiple sampling stations for products, iPad stations for informational displays, as well as a gaming station to increase client excitement around the brand. The 30×30 VIP lounge was a by invitation only area, created as a relaxing getaway from a crowded trade show floor with comfy couches, televisions, food, drinks and takeaway gifts.